Water Based

- Sanding Sealer
- Stain Blocker
- Dye Stain
- Wood Stain
- Chalk Style Paint
- Milk Paint
- Glaze Effects
- Pearl Effects
- FOF Top Coat
- H.P. Top Coat
- VAR Top Coat
- W' Turners Finish

Water Based Ext

- Milk Paint
- Exterior 450 Stain
- Exterior 450

Oil Based

- Gel Stain

Enduro Pro [Spray]

- Sanding Sealer
- Enduro Lacquer
- VAR Top Coat
- Conversion Varn'
- Additives

Spray Guns

Pro Floor System

Furniture Care


Info & Techniques
- Safety
- W. B. Techniques
- Preparation
- W. B. App
- Glaze & Distress
- Gel Stain App
- Glossary
- Web Links

Twitter & Facebook


Delivery & Export

Terms & Conditions



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General Finishes, Wood Stains and Finishes

General Finishes make the finest wood finishes. They are easy to use, the colours are fabulous and the top coats are strong and long wearing. Whether you want the bold, luscious colours of water based paints and stains or the classic traditional wood tones of our Wood Stains, we have the finish for you.

Chalk Style Paint

Chalk Style Paint

Chalk Style Paint is a casual chalky interior matte paint in 20 contemporary colours. This new palette complements our lively Milk Paint line with colours inspired by relaxed Scandinavian hues, British tradition and American favourites. See our YouTube video Comparing Chalk Style Paint to Milk Paint.

Popular Products

VAR Top Coat
Milk Paint
H.P. Top Coat
Spekter Pro Sash Brush

Jen Poly-Brush®
smoothes out the paint & covers correctly with fewer strokes, eliminating brush marks or loose bristles.

Milk Paint
Interior / exterior acrylic paints suitable for indoor or outdoor furniture, crafts, and cabinets.
Produce a high quality satin sheen finish.

H. P. Top Coat
The hardest, most durable consumer polyurethane top coat on the market today. Contains a UV Stabilizer.

Spekter Pro Sash Brush
Ergonomic handle & high capacity Perfection Fibres for precision control & an excellent finish.


Acanthus Interiors purveyor of gorgeous gifts, modern and antique furniture and interior design service at 201-203 Bruntsfield Place, Edinburgh, EH10 4DH, UK. Tel: 0131 466 5267.
Carte Blanche are Scotland’s foremost decorative painting team. Address: Unit 7, 14 Dunkeld Road Perth PH1 5RW. Tel: 01738 587 600.
Glasgow City Antiques specialises in antique furniture, painted and vintage items including restoration and painting services. 121-127 Lancefield Street, Glasgow G3 8HZ. Tel: 0141 248 7914.
Miss Pauley's is an arts & craft centre with workshops. 42 Chalmers Street, Dunfermline, KY12 8DF. Tel: 01383 737 614.
Rustiques are 'Purveyor of Fine Furnishings and Frippery'. 4 West High Street, Inverurie, Aberdeenshire, AB51 3SA. Tel: 01467 624 000.
Shabby Chic Boutique for hand painted furniture, vintage goods, handmade gifts, furniture painting service. Address: 165 High Street, Falkirk, FK1 1DU. Tel: 07445 329 630.
Simpatica for vintage gifts & home decor, painted & restored furniture. Address: 11 Main St, Kingsbarns, Fife, KY16 8NF, Tel: 0797 419 5538.
Collectables sells Milk Paint, Chalk Paint, Stains, Gel Stains, Glaze Effects, Top Coats, Orange Oil, Butcher Block Oil, Stix, Stain Blocker and Accessories. RTM and floor finishes. Furniture Repair & Painting courses available, contact KAST for more details. Open Monday - Friday 0930 - 1400 please call ahead as we are sometimes off-site or at the shop. 28 Ryefield Crescent, Northwood Hills, London, HA6 1LT. On Metropolitan line. Tel: 01923 820 528.
Cornish Painted Furniture is a business that turns vintage, pre-loved furniture into unique, beautiful and affordable modern-day treasures. 10 Prow Park, Treloggan Industrial Estate, Newquay, Cornwall, TR7 2SX, Tel: 0163 785 2320.
Country Fayre - Blandford Road, Shillingstone, Dorset, DT11 0SF. Tel: 01258 268070.
Country Modern - Furniture "Brought Back to Life with Passion and Paint". Nowhere Lane, Great Witchingham, Norwich, Norfolk, NR9 5PD. Tel: 01603 554 224.
Decoporium for Antiques, Vintage, Retro, Crafts, Collectables, Shabby Chic, Industrial Chic, plus Carpentry, Furniture Painting & Upholstery Workshops. Unit 9.7, Thorp Arch Retail Park, Wetherby, LS23 7FE. Tel: 0193 784 2200.
JuniperBo furniture & interiors retail store. Specialising in bespoke furniture, upcycle commissions, homeware, & gifts. 56 London Street, Whitchurch, RG28 7LN. Tel: 01256893304.
KAST Services sells Milk Paint, Chalk Paint, Stains, Gel Stains, Glaze Effects, Top Coats, Orange Oil, Butcher Block Oil, Stix, Stain Blocker and Accessories available Monday to Saturday 0930 - 1700 at Collectables, 156 High St, Ruislip HA4 8LJ. Tel: 01923 820 528.
Marilyn & Melrose shabby chic, retro and vintage studio. 12 Narrowgate, Castle Quarter, Alnwick, Northumberland, NE66 1JG. Tel: 0166 560 5661.
Miss Polly's Paint Pot sell bespoke pieces of painted furniture, mirrors and home ware. 160 Main Street, Tweedmouth, Berwick-upon-Tweed, TD15 2AW. Tel: 01289 302 493.
None Too Shabby - 7 Ladies Lane, Hindley, Wigan, WN2 2QA. Tel: 0773 756 7086.
Olive and Ted Interiors is a family run business selling hand painted and vintage furniture. Unit 7 Brook Court, Brook Street, Bishops Waltham, Hampshire, SO32 1AX. Tel: 0148 989 1325.
Olive and Ted Interiors is a a family run business selling hand painted and vintage furniture. c/o Amber Antiques, 2a Gordon Avenue, Portswood, Southampton, SO14 6WD. Tel: 0148 989 1325.
RecycLD renovate, re-work & up-cycle furniture. 7 / 7A Craft Buliding, Finchale College, Plawsworth Lane, County Durham, DH1 5RX. Tel: 0798 957 1106.
Rutlands is a family owned and managed business dedicated to supplying premium quality, premium performance woodworking tools and cabinet hardware. Tel: 01629 815 518. Direct online shop link. Note Rutlands will export to most countries in Europe.
The ToolPost specialise in the supply of quality tools and equipment for woodturners, carvers and woodworkers. Address: Unit 7, Hawksworth, Southmead Industrial Park, Didcot, Oxfordshire, OX11 7HR. Tel: 01235 511 101. Direct online shop link. Note The ToolPost will export to most countries in Europe.
Turners Retreat first for wood, tools, abrasives, finishes, machinery, project supplies and safety equipment. Address: Faraday Close, Harworth, Nottinghamshire, DN11 8RU, UK. Tel: 01302 744 344. Direct online shop link. Note Turners Retreat will export water based products to most countries in Europe.
Wiggle Room Stuff - Thetford create bespoke individual pieces. Bulldog Barns, 14 Thetford Road, Northwold, Thetford, Norfolk, IP26 5LS. Tel: 0790 450 8444.
Wiggle Room Stuff - Kings Lynn create bespoke individual pieces. 193 Gaywood Road, Kings Lynn, Norfolk, PE30 2PU. Tel: 0790 450 8444.
Bolgers an online retailer, distributor and manufacturer of quality woodworking and wood finishing supplies. Port Talbot, South Wales, Tel: 01639 899 942. Online shop.
Gold Leaf Supplies are a Leading UK Supplier of Gold Leaf and Gilding Supplies and offer a very comprehensive range of ancillary products related to the gilding, decorative and traditional signwriting trades. Address: Unit C, Ogmore Court, Abergarw Trading Estate, Brynmenyn, Bridgend, CF32 9LW. Tel: 01656 720 566. Online shop. Note will export.
House by Betty 'Modern Vintage for the Home' hand painted and finished furniture. Address: 34 High Street, Narberth, Pembrokeshire, SA67 7AS. Tel: 0781 118 5511. Direct online shop link.
The Carpentry Store for woodworking, craft supplies and much more. Located just off the M7 motorway from Naas to Dublin. Address: Unit D4, M7 Business Park, Newhall, Naas, Kildare, W91 XH68, Ireland. Tel: +353 45 883 088.
The Gaiety - Westport - Antiques, Vintage, Furniture, Homeware and Lifestyle products. Islandeady, Westport, Co Mayo, F28 VX95, Ireland. Tel: +353 985 6799.
Old Glory - Granard Street, Ballyjamesduff, Co Cavan, A82 RC84, Ireland. Tel: +353 86 175 2639.
The Paint Pot - where you can buy redesigned furniture or they will redesign your piece for you. No. 8 St Patrick's Quay, Cork, Ireland. Tel: +353 87 339 8009.
The Restore lovingly restore and up-cycle items of furniture to create beautiful one off pieces. Address: O'Neill, Crowley Quay, Fermoy, Co.Cork, P61 N625, Ireland. Tel: +353 86 825 1551.
Sew Darn Pretty Vintage Home a must stop for all your upcycling needs. Offers next day courier delivery for Milk Paints, Gel Stains, decorative furniture mouldings and more. Address: Bridge House, The Square, Main Street, Borrisokane, County Tipperary, E45 YY45, Ireland. Tel: +353 87 289 2394.
The Vintage Loft for interior styling advice and sell 'upcycle' bespoke French furniture. Main Street, Bailieboro, Co. Cavan, Ireland. Tel: +353 85 874 7498.
Rest of Europe

Legnotool offers a wide variety of woodworking machines, tools and accessories. Legnotool GmbH, Stickerweg 3, CH-9453 Eichberg, Switzerland. Tel: +41 79 772 74 39. Also outlets in Austria.

Reloved by Maja Komasa - ul. 23 Stycznia 23, Wagrowiec, 62-100, Poland. Tel: +48 737 522 181.
The Vintage Store have some fabulous home decor and also refurbish and repaint tarnished old furniture. 23 Triq Sant Anton Abbati, Mosta, Malta. Tel: +356 7984 6732.

Trade Brochure:

Trade Brochure - Trade Brochure

Water Based Pro Floor System

Water Based Floor Finishes

General Finishes the leaders in water based technology for over 30 years have launched their market changing Water Based Pro Floor System. Customer's floors can now be stained and sealed within a day with a great range of highly UV stable intermixable colours using new premium pigmentation that offer coverage 30% greater than oil stains but without the strong odour of solvent systems.

Pro Floor System

The Water Based Pro Floor System offers 4 finishes for hardwood floors:

Pro Sealer - is a self-crosslinking single component sealer for hardwood floors designed to be used with Pro Floor Stains, Pro Image, and Pro Shield. 34% solids, self-crosslinking acrylic sealer. Apply over Pro Stain the same day and save time and labour.

Pro Stains - Stain and seal in one day, brilliant colours, excellent UV stability using new premium pigmentation, VOC 2010 compliant, coverage 30% greater that oil stains, no solvent odour, no combustion concerns.

Pro Image - durable, consumer friendly one part, and self-crosslinking urethane/acrylic top coat.

Pro Shield - our most durable floor finish, is a two part professional urethane/acrylic that requires our AZ catalyst.

Export Order Form
: We are currently shipping to Mainland Britain from our web store. We can ship to most European destinations. Until we change to our new web site, we have a temporary solution for placing orders from EU countries outside Mainland Britain. Use our General Finishes Europe Export Order Form to place an order.

Use this form for:

  • UK Islands & Ireland: Northern Ireland, Isle of Man, Scottish Islands, Channel Islands, Ireland.
  • EU Countries: Andorra, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Monaco, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
  • Non-EU Countries: Faroe Islands, Gibraltar, Iceland, Liechtenstein, Norway, San Marino, Serbia, Switzerland.

Brochure: Download our General Finishes Europe Retail Brochure:

Brochure - Brochure


Holiday Closing: Please note we will be closed for the first week of Edinburgh Trade Holidays from Monday 3rd to Friday 7th of July 2017.

Factory Photo : Below is a photo of the manufacturing facility in East Troy, Wisconsin which opened in 2006, and doubled in size during 2014. For more info see our History page.

General Finishes, East Troy, Wisconsin